Ninja Thirsti will buy a digital billboard on the side of an office building in Times Square, turning it into a giant cup. Over the course of 90 seconds, it will fill with sparkling water—making the boring stuff happening inside a little easier to take. As employees make their Ninja Thirsti drinks to power through the workday, the billboard will gradually fill, displaying each task and its perfect drink pairing. Because work might be dull, but your drink doesn’t have to be.