Swiss Miss
Sorry not sorry.
Swiss Miss does great in the winter but struggles in the summer. So this summer, Swiss Miss is publicly and messily breaking up with consumers, playing into classic breakup tropes.
Drama releases endorphins, our brain's natural painkillers and source of pleasure, making it hard not to pay attention.​
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Swiss Miss will "crash out" on social media
Swiss Miss will do what most people do after a break up - talk about it way too much and make sure everyone knows about it.
OOH
Swiss Miss gets ahold of some spray paint and keys.
Experiential
Break ups feel more personal when theres an album to go with it.
So Swiss Miss made one.
And nothing says "moving on" like some nights on the town. So why not an album release party?
Well, Swiss Miss wasn't actually expecting that many people to show up to a party sh*tting on them. Seeing that support, it felt valid to Swiss Miss to get back together.
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So like most break ups, they do.
The boxes will go back on shelves with a new look. Because did you really break up if you didn't get some sort of tattoo, piercing, or a change to your appearance?
AD: Shamil Luqman