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ON
Confront the discomfort.
Discomfort stops more people than laziness ever will.​​ It isn’t a lack of discipline. It’s not about motivation. It’s about facing the thing we avoid most: Discomfort.
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On wearers don’t run from discomfort. They run toward it.





FormCheck
On’s app-powered feature that makes conquering gymtimidation a little easier.
1. Snap a photo of any machine or piece of gym equipment.
2. Instantly receive a short, Swiss-precise how-to video explaining what it is, how to use it, and common mistakes.
3. Optionally, film a video of yourself doing a movement or exercise, and the app will use AI motion tracking to offer real-time form tips and corrections.
Because the discomfort should come from the burn, not from not knowing.
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